Many influencers earn quite a bit from their sponsored content. However, there is no conclusive overview of what can be earned with influencer marketing. The remuneration of an influencer is not just a bonus.
It's not at all easy to be an influencer. Being an influencer sounds much easier than it really is. It's hard to build a fan base and to keep the interaction with this audience high. Drawing up a varied content strategy is a full-time job in itself.
Often people think that influencers earn their living easily because they have become a success just like that. However, it's a learning process that takes a lot of time. Influencers are busy every day creating original content to learn what works and what does not.
In Belgium, at least, there is less to earn than in countries such as the US or Great Britain. The budgets in Belgium are still a lot lower for social media & influencer marketing, despite catching up in recent years.
More and more companies in Belgium are recognising the possibilities of influencer marketing. In addition, the supply of influencers in Belgium is increasing exponentially. Influencer marketing is for many brands the way to reach a new target group.
In Belgium, there are fewer influencers with a huge number of followers. Because of this, the prices are lower of course.
Someone who has between 3,000 & 10,000 followers on Instagram can earn around 50 to 100 euros per post.
If you have between 25,000 & 50,000 followers, you can earn 200 to 300 euros with one post.
An (Instagram) influencer from Belgium with 50,000 followers earns an average of 400 to 500 euros per post.
The real outliers are the influencers who have more than 100,000 followers. They can ask for 2,000 to 2,500 euros per post.
Despite the fact that the number of followers is an important perimeter, more and more companies are looking for micro-influencers. Engagement with your target audience is a very important fact. Micro-influencers act in a niche market, which is why the engagement rate with micro-influencers is higher. So it is certainly not only the macro-influencers who can make money with their posts.
Micro-influencers have to create high-quality & original content in order to keep the engagement with their target audience high. Because they are looking for new content, these influencers are often satisfied with products as a reward. This allows them to create attractive new content.
Because influencer marketing is a relatively new concept, there is no unambiguous revenue model yet.